MICFootball continues its commitment to innovation and accessibility in youth football with a new strategic agreement with E+, which becomes the official Media Partner of the tournament. Thanks to this alliance, some sports facilities in the province of Girona where MICFootball is played will be digitized with automated Artificial Intelligence (AI) cameras, allowing live broadcast of the matches through MICFootball TV, an exclusive space within the E+ platform, managed by ATM MEDIA.
In total, 10 cameras will be installed at different tournament venues, including Lloret de Mar, Sant Feliu de Guíxols – Vilartagues, Vidreres, Roses, Caldes de Malavella, Begur, Pals, L’Escala and Torroella de Montgrí. This digital transformation ensures that all matches played in these fields can be followed live, reinforcing MICFootball’s position as a benchmark in the digitization of grassroots football.
The tournament will have an exclusive channel on E+, the leading platform for broadcasting semi-professional and amateur sports, called MICFootball TV, which will allow players, coaches, families and fans to enjoy every moment of the competition from anywhere in the world and for free.
Another aspect that MICFootball seeks to enhance with the digitalization of its tournament is the sporting legacy of grassroots football, especially local and regional sports. This transformation not only improves the accessibility and visibility of the tournament globally, but also helps to promote the dissemination and recognition of the municipalities of Girona.
According to Maite Colomer, director of MICFootball, “the commitment we make has a clear long-term objective: to be able to offer the more than 1,000 matches of the tournament live. With MICFootball TV we will be able to increase the loyalty of our users, grouping all the broadcasts on a single channel. We firmly believe in digitalization to continue to believe strongly in digitalization”.
According to Matteo Samaranch, Business Director of ATM MEDIA, “this agreement propels MIC into the future, thanks to the integration of Artificial Intelligence in sports broadcasting. We are excited to collaborate with MICFootball to offer an unparalleled viewing experience, benefiting players, coaches, families and fans.”
This agreement reinforces MICFootball’s vision to continue being one of the best grassroots football tournaments in the world. In addition to ensuring comprehensive coverage of the event, its digitalization will boost the development of football talent and provide greater visibility for young players. With this alliance, MICFootball reaffirms its commitment to innovation and excellence in the organization of grassroots football tournaments.
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